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All posts tagged Pendulum

What Are You Against?

“Bieber-free, Gaga-free, and your no Nickelback guarantee.”   That’s the line that changed the fortunes of Live 88.5FM, an alternative radio station in Ottawa, Canada.  In one year their audience numbers shot up 29%, and their revenue increased 22%.  And all they changed was the message.  Saying what you won’t do makes a difference.  So why […]