...making it simple for you to write powerfully
book a workshop
  • Your Shopping Cart

All posts tagged copywriting improvement

What Are You Against?

“Bieber-free, Gaga-free, and your no Nickelback guarantee.”   That’s the line that changed the fortunes of Live 88.5FM, an alternative radio station in Ottawa, Canada.  In one year their audience numbers shot up 29%, and their revenue increased 22%.  And all they changed was the message.  Saying what you won’t do makes a difference.  So why […]

When Rhythm and Rhyme Murder Imagery…

I cringed as three women butchered what should have been a good story. They, along with a few hundred other people were celebrating Bolster Day, the legend of a cannibalistic giant defeated by the clever wits of a beautiful villager.  They had all the ingredients for gripping reading: terror, villainy, government ineptitude, a vulnerable heroine […]

Kick Writer’s Block In the Face!

Writer’s block lurks under every blank page, its monster teeth eager to sink themselves in your creativity.  You can defeat the monster.  It’s part trick and part confidence that you’ve done it before.  If you don’t have the confidence yet, I’ll give you the trick so you can punch that monster in the teeth every […]

HowtoWriteWorkshops.com Lives!

Problems with domains and servers.  Too many edits to count.  My programming skills are far from legendary, and I don’t possess huge wads of cash to throw at a website assassin.  My willpower struggled to make it.  But here I am.  Yay!   If you haven’t taken time to watch “The First Lesson” shot by […]