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All posts in category How to Write Stories That Make People Buy What You Sell

Website Copy People Want to Read

  In five seconds name the last website you loved reading.  Can you think of one?  If you did, I bet it was a blog, news site or some other web address containing a story.  I’m pretty certain you didn’t think of an online store or the website of a small, local business.   Why […]

A 5-minute Video Narrative Writing Lesson

It’s only basketball commentary.  But watch this video from Henry Abbott and TruHoopTV.  It’s a 5-minute writing lesson that will make you look like a master.  Notice how the words and video dance over a melancholy music bed:     “Artistry”, “Showtime”, “…Magician with the ball”, “…Cast his Spell”.  These unexpected, vivid words lock your […]

Where Stories of Good Companies Begin

I’m standing on so many shoulders I can’t count them. My parents. My teachers. My brother and sisters. My pastors, youth leaders, bosses, wife, God, smart people like Roy Williams and Tim Miles, and everyone who’s come before them. So many have given the wisdom of their experience to me so that I don’t make […]