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All posts in category Writing Workshop

The Process of Writing a New York Times Bestseller in One Month (Part 2 of 2)

  In my last post I told you the ingredients Mark Divine needed to cook up a New York Times Bestseller.  If you haven’t already, notice that none of those things have anything to do with actual writing.  Once he had hired me to be his writing coach, we had to produce an entire book […]

Website Copy People Want to Read

  In five seconds name the last website you loved reading.  Can you think of one?  If you did, I bet it was a blog, news site or some other web address containing a story.  I’m pretty certain you didn’t think of an online store or the website of a small, local business.   Why […]

Because YOUR Self-Promotion Sucks

Why Your Self-Promotion Sucks I just consulted a musician in England.  When I asked him what he did he said, “Well, uh… I guess… uh… it’s hard to explain really.  I write songs… and I play gigs…”   That’s a terrible way to make an impression that someone will remember.  I say this not because […]

A 5-minute Video Narrative Writing Lesson

It’s only basketball commentary.  But watch this video from Henry Abbott and TruHoopTV.  It’s a 5-minute writing lesson that will make you look like a master.  Notice how the words and video dance over a melancholy music bed:     “Artistry”, “Showtime”, “…Magician with the ball”, “…Cast his Spell”.  These unexpected, vivid words lock your […]

The Details are Juicy…

“Kevin screeched out of his driveway and roared down Devers Avenue.  Her words still stung his ears.  “Why should I tell you my feelings?  You don’t care.  You can’t even remember to take the garbage out on Tuesdays.”  Shannon had been making accusations a lot since her sister’s divorce became final last Tuesday.  Living 3 […]

Where Stories of Good Companies Begin

I’m standing on so many shoulders I can’t count them. My parents. My teachers. My brother and sisters. My pastors, youth leaders, bosses, wife, God, smart people like Roy Williams and Tim Miles, and everyone who’s come before them. So many have given the wisdom of their experience to me so that I don’t make […]

The Works of Unprofessional Masters…

  On June 26th, writers journeyed from across North America to Wizard Academy in Austin, Texas, to attend the first ever, No One Told Me How to Write Workshop.  They didn’t know it yet, but each one of them already possessed writing talent beyond their expectations.   Their short pieces stunned me with depth and […]