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All posts in category Growing a Business

Website Copy People Want to Read

  In five seconds name the last website you loved reading.  Can you think of one?  If you did, I bet it was a blog, news site or some other web address containing a story.  I’m pretty certain you didn’t think of an online store or the website of a small, local business.   Why […]

Because YOUR Self-Promotion Sucks

Why Your Self-Promotion Sucks I just consulted a musician in England.  When I asked him what he did he said, “Well, uh… I guess… uh… it’s hard to explain really.  I write songs… and I play gigs…”   That’s a terrible way to make an impression that someone will remember.  I say this not because […]

A 5-minute Video Narrative Writing Lesson

It’s only basketball commentary.  But watch this video from Henry Abbott and TruHoopTV.  It’s a 5-minute writing lesson that will make you look like a master.  Notice how the words and video dance over a melancholy music bed:     “Artistry”, “Showtime”, “…Magician with the ball”, “…Cast his Spell”.  These unexpected, vivid words lock your […]

Writing Dialogue for Dummies

  “Gimme yours.”   “No.”   “I said, give it to me.”   “Uh-uh.”   “I’m gonna tell your mom if you don’t.”   “Fine.”   “I WANT YOUR KIT KAT!!!  GIMME IT NOW, YOU…”   Dialogue.  Makes you feel characters.  Your imagination hostage to the writer’s will.  Sights, smells and scenery all beam vivid […]

Writing Lame Introductions…

That’s what you usually do.  Of course, it’s not your fault (until now).  School trained you to start with mind-numbing generalities when you wrote essays.  Sentences like “Everyone in the world needs to breathe.”  Or “We all have to die sometime.”   This advice told you to start with a surprising fact, definition or a quote.  […]

Where Stories of Good Companies Begin

I’m standing on so many shoulders I can’t count them. My parents. My teachers. My brother and sisters. My pastors, youth leaders, bosses, wife, God, smart people like Roy Williams and Tim Miles, and everyone who’s come before them. So many have given the wisdom of their experience to me so that I don’t make […]