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All posts in category Demonstrating Authenticity

The Details are Juicy…

“Kevin screeched out of his driveway and roared down Devers Avenue.  Her words still stung his ears.  “Why should I tell you my feelings?  You don’t care.  You can’t even remember to take the garbage out on Tuesdays.”  Shannon had been making accusations a lot since her sister’s divorce became final last Tuesday.  Living 3 […]

What Are You Against?

“Bieber-free, Gaga-free, and your no Nickelback guarantee.”   That’s the line that changed the fortunes of Live 88.5FM, an alternative radio station in Ottawa, Canada.  In one year their audience numbers shot up 29%, and their revenue increased 22%.  And all they changed was the message.  Saying what you won’t do makes a difference.  So why […]